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Jump Back in Time Great War & Jazz Age (1914-1928)
 

A screen shot from 'Theater commercial--Warner's corsets.'

Would you wear this corset? Watch an ad for Warner's corsets

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Calvin Coolidge Became President
August 3, 1923

Coolidge focused on business. During the Coolidge years, people in the U.S. invented all kinds of new products and industries. His policies allowed businesses to mass-produce and distribute these new innovations to the public. New production meant new jobs and more Americans with money to spend. And spend they did, more than ever before. Americans became consumers. Vacuum cleaners, washing machines, cars, radios and clothing practically flew out of stores. Does this sound familiar? The advertising industry took off as a result of all this buying. This theater commercial makes fun of all the new products and ads like this one trying to sell a metal corset (a girdle) that won't rust. Ouch!
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VIDEO CREDIT: Warner Corset Advertisement, 191(?). Motion Picture, Broadcasting and Recorded Sound Division, Library of Congress. Reproduction Number FEB 7678.