Skip to Content
HomeAbout this siteHelpSearch this site The Library of Congress
America's Story from America's LibraryMeet Amazing AmericansJump Back in TimeExplore the StatesJoin America at PlaySee, Hear and Sing
Jump Back in Time Modern Era (1946 - present)
Preliminary Studies for Studebaker Avanti, March 22, 1961.
Loewy's sketch of his dream car, the Avanti

Enlarge this image
Raymond Loewy Designed His Dream Car
March 22, 1961

If you could design your dream car, what would it look like? Industrial designer Raymond Loewy made his dream come true on March 22, 1961, when he designed a sleek, futuristic sports car called the Avanti. Sherwood Egbert, president of the ailing Studebaker Corporation, asked Loewy to design a car bold enough to capture people's imagination and boost the company's sagging sales. Did the plan work?
page 1 of 4 Next

Library Of Congress | Legal Notices | Privacy | Site Map | Contact Us